Local SEO
Own Your Client’s Local Market
We optimize everything that drives local visibility — Google Business Profile, local citations, review strategy, and geo-targeted content. Your agency delivers local search dominance without building the expertise in-house.
Ranking Factors
What Actually Drives Local Rankings
Google weighs three primary factors for local search. We optimize all three systematically.
Relevance
How well your client’s profile matches the search query. We optimize categories, services, attributes, and content to align with what customers actually search for.
Distance
Physical proximity to the searcher. We cannot change location — but we can expand the effective radius through geo-targeted content, service area optimization, and local landing pages.
Prominence
How well-known the business is. Reviews, citations, backlinks, and local authority all contribute. We build all four systematically.
Services
What We Optimize
Google Business Profile
Complete profile optimization — categories, attributes, services, description, photos, Q&A, and regular Google Posts. We manage it as if it were a second website.
Local Citations
Consistent NAP (Name, Address, Phone) across 50+ directories, data aggregators, and industry-specific platforms. We audit, clean, and build.
Review Strategy
Review generation workflows, response templates, and monitoring. We help build a systematic approach to earning and managing reviews.
Local Content
Location pages, service area pages, and locally-relevant blog content optimized for geo-modified keywords.
Local Link Building
Links from local businesses, chambers of commerce, sponsorships, and community organizations that signal local authority.
Local Schema Markup
LocalBusiness structured data, review schema, and FAQ schema implemented on the client’s website.
Local Pack
Three Spots. Maximum Visibility.
The local map pack appears above organic results for 93% of local searches. Getting into those three spots is the single highest-impact local SEO outcome.
of local searches trigger the map pack
of local searchers click a map pack result
of people who search for something nearby visit a business within a day
The Process
Four Phases. Local Dominance.
We audit the current state, build the foundation, grow local authority, and deliver monthly reports.
01
Audit
Week 1
We audit the client’s current local presence — GBP completeness, citation accuracy, review health, and local keyword rankings.
02
Foundation
Week 2-3
We optimize the Google Business Profile, clean and build citations, implement schema markup, and set up review management.
03
Growth
Month 2+
Ongoing content creation, local link building, Google Posts, and review generation campaigns to build sustained local authority.
04
Report
Monthly
Monthly reports covering local pack rankings, GBP insights, citation health, review metrics, and local organic performance.
Understanding the Difference
Local SEO vs Traditional SEO
Local SEO
Search by Location
Optimizes for geography-specific intent. Targets customers searching for services in a specific area.
- Google Business Profile optimization
- Local citations and NAP consistency
- Review generation and management
- Local link building
- Service area pages
Your client appears in the map pack and local search results for their service area.
Traditional SEO
Search by Topic
Optimizes for topic authority and broad keyword rankings. Targets customers regardless of location.
- Website content optimization
- National backlink building
- Technical SEO improvements
- Keyword targeting
- Content marketing
Your client ranks in organic results for industry-relevant queries nationwide.
Getting Started
What We Need From You
To build a local SEO strategy that delivers results, we need a few things upfront.
Business Details
Business name, address, phone number, website URL, hours of operation, and service areas. Accuracy is everything in local SEO.
Google Access
Google Business Profile access (owner or manager role), Google Analytics, and Google Search Console. We need these to audit and optimize.
Location Details
Number of locations, service areas, target neighborhoods or cities, and any location-specific services or differentiators.
Pricing
Custom-Scoped to Every Market
Every local SEO engagement is different. We custom-quote based on the number of locations, competitive landscape, current local presence, and scope of services needed.
To get a custom quote, share the client’s business details and target market and we will scope the engagement within one business day.
Put Your Clients on the Local Map
Share the client’s location and goals. We will audit their local presence, build the strategy, and deliver local search visibility — all under your agency’s brand.
Questions
Frequently Asked Questions About Local SEO
Yes. We take full management of the GBP — optimization, regular posts, Q&A management, photo uploads, and review monitoring. We can work through your client’s existing access or set up new profiles.
We start with the top 50 most impactful directories and data aggregators, then expand based on industry. Quality and accuracy matter more than volume — every citation is manually verified.
Yes. We manage local SEO for businesses with multiple locations, including individual GBP profiles, location-specific landing pages, and per-location citation building.
We provide response templates and strategy for addressing negative reviews professionally. We also build proactive review generation systems that increase the volume of positive reviews organically.
BrightLocal, Whitespark, Moz Local, Semrush, and Google Business Profile Manager. We select tools based on the client’s needs and provide reporting through Looker Studio.
Most clients see measurable improvement in local pack visibility within 4-8 weeks. Citation cleanup and GBP optimization have the fastest impact. Local link building and content show results over 3-6 months.