Keyword Research
Find the Keywords That Actually Convert
We go beyond search volume. Our keyword research identifies the exact terms your client’s customers use — mapped to search intent, grouped by topic, and prioritized by opportunity. Paired with competitive analysis that shows exactly where to win.
Our Approach
Four Phases. Zero Guesswork.
01
Discovery
We start by understanding the business — products, services, audience, competitors, and current rankings. This shapes every keyword decision that follows.
02
Expansion
We cast a wide net — pulling seed keywords, analyzing competitor rankings, mining People Also Ask, autocomplete, and related searches. Volume before filtering.
03
Analysis
Every keyword gets scored on search volume, keyword difficulty, CPC (commercial value signal), and search intent. We remove the noise and keep what matters.
04
Mapping
Keywords get grouped into topic clusters and mapped to pages — existing and new. Each cluster gets a target page, primary keyword, secondaries, and content brief.
What We Deliver
Complete keyword strategy, ready to execute
Every deliverable is strategically organized and immediately actionable — not just data, but a prioritized plan mapped to your client’s website.
Master Keyword List
Every keyword organized by topic cluster, search volume, difficulty, CPC, and intent type. Prioritized by opportunity score.
Topic Cluster Map
Visual mapping of keyword groups to content pieces — showing how pillar pages and supporting content work together for topical authority.
Competitive Gap Report
Side-by-side comparison showing keywords your client’s competitors rank for that the client does not — sorted by traffic potential.
Content Recommendations
Specific page-by-page recommendations — which existing pages to optimize, which new pages to create, and what content each needs.
Search Intent Analysis
Every keyword classified by intent — informational, navigational, commercial, transactional — so content matches what the searcher actually wants.
Competitive Intelligence
See What Your Competitors See
We reverse-engineer competitor SEO strategies to find the gaps — keywords they rank for that your client does not, content they have that your client needs, and authority advantages that can be closed.
Keyword Gaps
Terms competitors rank for that your client does not
Content Gaps
Topics competitors cover that your client has not addressed
Authority Gaps
Domains linking to competitors but not to your client
SERP Features
Featured snippets and People Also Ask that competitors own
The Process
From Questions to Rankings.
We follow a structured timeline from brief to delivery, keeping you updated at every phase. You provide the context, we provide the strategy.
01
Brief
Week 1
You share the client’s business, audience, competitors, and goals. We review their current rankings and identify starting points.
02
Research
Week 1-2
Deep keyword research using Ahrefs, Semrush, and Google tools. We pull thousands of keywords, then filter to hundreds that matter.
03
Analyze
Week 2-3
Competitive analysis, intent mapping, and opportunity scoring. We build the master keyword list and topic cluster map.
04
Deliver
Week 3-4
You receive the complete keyword strategy — master list, gap analysis, content recommendations, and implementation priority guide.
Intent Classification
Match Content to What Searchers Want
Informational
Searchers looking to learn. Target with blog posts, guides, and educational content.
Examples: “what is SEO, how to improve site speed”
Navigational
Searchers looking for a specific brand or page. Ensure the client’s branded terms are covered.
Examples: “HubSpot login, Mailchimp pricing”
Commercial
Searchers comparing options before buying. Target with comparison pages, reviews, and best-of lists.
Examples: “best CRM for small business, Shopify vs WooCommerce”
Transactional
Searchers ready to act. Target with product pages, service pages, and clear CTAs.
Examples: “buy SEO audit, hire web developer”
Getting Started
What We Need From You
To deliver research that drives real results, we need a few things from you upfront.
Business Context
Client’s website URL, industry, target audience, products or services, and business goals. The more context, the better the research.
Competitor List
Top 3-5 competitors the client wants to outrank. If unknown, we identify them during the competitive analysis phase.
Analytics Access
Read-only access to Google Analytics and Google Search Console. This lets us see current performance and identify quick wins.
Pricing
Custom-Scoped to Every Engagement
Every keyword research project is different. We custom-quote based on the number of target markets, competitive landscape complexity, and depth of analysis required.
To get a custom quote, share your client’s website and target market and we will scope the engagement within one business day.
Know Exactly Where to Compete
Share the client’s domain, audience, and competitors. We will deliver a complete keyword strategy and competitive analysis — ready for your team to execute.
Questions
Frequently Asked Questions
Primarily Ahrefs and Semrush, supplemented with Google Search Console data, Google Keyword Planner, and AlsoAsked. For competitive analysis, we layer in SimilarWeb traffic data when relevant.
It depends on the site’s authority and the competitive landscape. We typically deliver 200-500 prioritized keywords grouped into 15-30 topic clusters, with a phased implementation plan.
Yes. Every topic cluster includes a content brief — target keyword, secondary keywords, search intent, recommended word count, heading structure, and competitor content to beat.
Yes. We have done keyword research across B2B SaaS, e-commerce, professional services, healthcare, finance, real estate, education, and more. Industry familiarity speeds up the discovery phase.
Tools show raw data. We add strategy — prioritization based on business goals, intent classification, competitive feasibility, and content mapping. The deliverable is a plan, not just a spreadsheet.
We recommend a full refresh every 6-12 months, with quarterly reviews of rankings and emerging opportunities. Search behavior shifts, competitors change strategies, and new keywords appear.