GA4 and GTM Setup
Stop Guessing. Start Measuring.
We set up GA4 and Google Tag Manager the right way — clean data layers, accurate event tracking, and conversion measurement that actually reflects reality. Your agency gets analytics infrastructure that holds up under scrutiny.
Why Most Analytics Setups Fail
Missing Events
Critical user actions go untracked
Form submissions, scroll depth, file downloads, video plays. You are making decisions based on incomplete data.
Tag Soup
Years of ad-hoc tags piled into the source code
No tag manager, no version control, no way to know what is firing or why.
GA4 Migration Gaps
The switch from Universal Analytics broke everything
Events were auto-migrated wrong. Custom reports stopped working.
No Conversion Clarity
Traffic numbers look fine, but the answer eludes you
Nobody can answer the only question that matters — what is actually driving revenue?
The Setup
Two Platforms. One Complete Picture.
Google Analytics 4
- Data stream configuration
- Custom event setup (20+ events tailored to business)
- Conversion tracking and goal mapping
- Audience segmentation
- Enhanced ecommerce tracking
- Cross-domain measurement
- Custom exploration reports
Google Tag Manager
- Container architecture and workspace setup
- Tag firing rules and trigger logic
- Data layer implementation
- Third-party tag management (Meta, LinkedIn, etc.)
- Server-side tagging setup
- Version control and publishing workflow
- Debug and QA testing protocols
Event Tracking
Every Click. Every Scroll. Every Conversion.
We map your entire user journey into a structured event hierarchy — so every meaningful interaction gets tracked, categorized, and made available for analysis.
The Process
Four Phases. No Guesswork.
We review your current setup, design the complete measurement plan, implement every tag and event, and validate everything works correctly before we hand it over.
01
Audit
Week 1
We review your current analytics setup — what is tracked, what is missing, what is broken. Every tag, trigger, and data stream gets documented.
02
Architect
Week 1-2
We design the measurement plan — event taxonomy, data layer schema, tag firing rules, and conversion definitions. You review and approve before we build.
03
Implement
Week 2-3
We build the GA4 property, configure GTM, deploy the data layer, set up all events and conversions. Every tag goes through QA before publishing.
04
Validate
Week 3-4
We run real traffic through the setup, verify every event fires correctly, confirm data accuracy in reports, and hand over complete documentation.
Integrations
What Connects to What
Google Ads
Conversion import, audience sync, ROAS tracking
Search Console
Query performance, indexing data, technical health
BigQuery
Raw data export, custom SQL queries, advanced analysis
Looker Studio
Automated dashboards, client-ready reports
CRM Systems
Lead attribution, revenue tracking, pipeline data
Marketing Platforms
Meta, LinkedIn, email platforms, attribution
Getting Started
What We Need From You
To set up tracking that captures what matters, we need a few things upfront.
Platform Access
Admin access to Google Analytics, Google Tag Manager, and the client’s website CMS. We need these to implement and verify all tracking.
Conversion Goals
What actions matter most — form submissions, purchases, downloads, phone calls, video views. We configure tracking around business outcomes.
Current Setup Details
Any existing analytics or tag management setup, third-party integrations (CRM, ad platforms), and previous tracking documentation.
Pricing
Custom-Scoped to Every Implementation
Every analytics setup is different. We custom-quote based on the number of properties, conversion events, integrations, and complexity of the tracking requirements.
To get a custom quote, share your client’s website and tracking goals and we will scope the implementation within one business day.
Your Clients Deserve Clean Data
Send us the brief. We will audit what exists, architect the measurement plan, and deliver a production-ready GA4 and GTM setup — all under your brand.
Questions
Frequently Asked Questions
Through you, always. We are your behind-the-scenes analytics team. All communication, documentation, and deliverables are white-labeled for your agency.
We start with an audit of the current setup, document what is working and what is not, then fix or rebuild as needed. No unnecessary rework.
Yes. For clients that need it — especially those with ad blockers affecting data accuracy or strict privacy requirements — we set up server-side GTM containers.
Yes. SPAs require custom data layer events for virtual page views and route changes. We configure GTM to handle these correctly.
We configure tags for Meta Pixel, LinkedIn Insight, Twitter, TikTok, Microsoft Ads, HubSpot, Salesforce, and most major marketing and CRM platforms.
We implement consent mode in GTM, configure GA4 for cookieless measurement, and set up region-specific consent banners that comply with GDPR, CCPA, and other regulations.