Content Marketing Strategy
Content That Drives Traffic
We build content strategies grounded in keyword research, audience intent, and competitive analysis. Your agency gets a clear content roadmap — what to publish, when to publish it, and why each piece exists.
The Problem
Why Content Alone Is Not Enough
No strategy behind the content
Blog posts go live on a schedule but without keyword targeting, audience research, or competitive context. Content exists, but it does not rank and does not convert.
Scattered content everywhere
Scattered content across random topics. Google cannot identify the site as an authority on anything because there is no strategic depth in any one area.
Wrong format for the keywords
Long-form content written for keywords that need short answers. Product pages targeting informational queries. The format does not match what the searcher actually wants.
Publishing blind
Content gets published but never measured. No tracking of which pieces drive traffic, which convert, which need updating, and which should be removed.
Our Framework
Three Pillars. One Strategy.
01
Research
Everything starts with data. We analyze your client’s market, audience, and competitors before writing a single word.
- Keyword research and clustering
- Competitive content audit
- Search intent mapping
- Content gap analysis
- Audience persona alignment
02
Plan
A documented strategy that connects every piece of content to a business goal and a search opportunity.
- Topic cluster architecture
- Editorial calendar (3-6 months)
- Content briefs for every piece
- Internal linking strategy
- Distribution and promotion plan
03
Measure
Every piece of content gets tracked against clear KPIs so you know what is working and what needs adjustment.
- Organic traffic by content piece
- Keyword ranking progression
- Conversion attribution
- Content decay identification
- ROI by content type
What We Plan For
Every Format. Every Funnel Stage.
Pillar Pages
Comprehensive, authoritative pages that anchor a topic cluster. 2,000-4,000 words, targeting high-volume head terms.
Supporting Blog Posts
Targeted articles that answer specific questions within a topic cluster, linking back to the pillar page.
Service Pages
Conversion-focused pages optimized for commercial and transactional keywords. Clear value proposition, social proof, and CTAs.
Landing Pages
Campaign-specific pages designed for a single conversion goal — lead capture, demo request, or download.
Case Studies
Results-driven stories that demonstrate expertise. Structured around challenge, approach, and measurable outcome.
Resource Content
Guides, checklists, templates, and tools that attract links and establish the site as a go-to resource.
Metrics That Prove Content Works
Organic Traffic
Sessions from organic search
Month-over-month organic sessions attributed to content pages. The primary measure of content-driven growth.
Keyword Rankings
Position tracking
Position tracking for target keywords across all content pieces. Progress measured against baseline.
Conversions
Content-attributed actions
Lead forms, sign-ups, and actions directly attributed to content pages. The business outcome that justifies the investment.
Content Velocity
Publishing execution
Publishing cadence vs plan. Measures how well the strategy translates into execution.
Planning & Scheduling
A Calendar That Actually Gets Followed
We build editorial calendars that account for seasonal trends, keyword opportunities, competitor gaps, and business priorities. Every piece has a publish date, target keyword, format, and owner.
Duration
3-6 Months
Forward-planned content pipeline
Organization
Topic Clusters
Organized by authority themes
Documentation
Brief Per Piece
Target keyword, intent, outline, word count
Prioritization
Priority Scored
Ranked by traffic potential and difficulty
The Process
From Brief to Content Roadmap
We follow a structured timeline from intake to delivery. You provide the business context, we build the strategy your team can execute.
01
Discovery Call
Day 1-2
We learn the client’s business, audience, competitors, and content goals. You share any existing content, analytics access, and brand guidelines.
02
Research and Analysis
Day 3-7
Keyword research, competitive content audit, search intent mapping, and content gap analysis. We identify every opportunity worth pursuing.
03
Strategy Build
Day 8-12
Topic cluster architecture, editorial calendar creation, content briefs for each piece, and internal linking strategy — all mapped to business goals.
04
Delivery and Review
Day 13-15
You receive the complete content strategy package. We walk through the deliverables, answer questions, and adjust priorities based on your feedback.
Getting Started
What We Need From You
To deliver a strategy that is specific and actionable, we need a few things upfront.
Business Context
Client’s website URL, industry, target audience, business goals, and any existing keyword data or analytics access (Google Analytics, Search Console).
Competitive Landscape
Top 3-5 competitors the client wants to outrank. If unknown, we will identify them during discovery.
Brand Guidelines
Brand voice, tone guidelines, and any content standards. This ensures our strategy aligns with how the client communicates.
Pricing
Custom-Scoped to Every Engagement
Every content strategy is different. We custom-quote based on the scope of research, number of topic clusters, content volume, and competitive landscape.
To get a custom quote, share your client’s website and goals and we will scope the engagement within one business day.
Content Without Strategy Is Just Publishing
Send us the client brief. We will build the keyword strategy, topic clusters, editorial calendar, and content briefs — ready for your team to execute under their brand.
Questions
Frequently Asked Questions
We focus on strategy and planning — keyword research, topic clusters, content briefs, and editorial calendars. We can also connect you with our content writing team if you need production support.
We typically build 3-6 month editorial calendars, updated quarterly. This gives enough runway for production while staying responsive to market changes.
Yes. Every piece of planned content includes a detailed brief — target keyword, secondary keywords, search intent, recommended format, word count, heading structure, and competitor content to beat.
Yes. We audit existing content to identify what is performing, what needs updating, what should be consolidated, and what should be removed. This is often the highest-ROI starting point.
We research the industry thoroughly during the discovery phase. Our strength is in the SEO and content strategy methodology — which applies across industries. We have delivered content strategies for B2B SaaS, healthcare, finance, e-commerce, and professional services.
SEO tools provide data. We provide strategy. The difference is connecting keyword opportunities to business goals, mapping content to the buyer journey, and building an implementation plan your team can actually execute.