Digital Services & Productivity Tools
With the ebbs and flows that come with running a marketing agency, keeping too many subscriptions in rotation can really do a number on your finances. With the constant need to keep up with trends and the hottest services that clients are always referencing, it can be a real struggle to decide what should stay and what should go.
And, more often than not, the tools you rely on probably have some overlapping capabilities. So, to help you fine-tune and consolidate your line-up, here are the tools we use at White Label IQ to cover all our bases.
Semrush
All-in-one Marketing Toolkit for Digital Marketing Professionals
How We Use It
Like many marketing agencies that deliver SEO/SEM services, SEMRush is a preferred platform thanks to its plethora of options and ease of use. From extensive keyword research that’s broken down in several ways (Monthly Search Volume, CPC, Competitor Rank, etc.) to website auditing that will help you get the most out of your on-page presence, it’s an essential tool when it comes to client deliverables.
SEMRush can be utilized at different rates depending on your necessities. If you don’t need much more than a keyword research tool, opt for the lower end, but if you need to deliver ongoing reports and keep up with position tracking, you may want to go all-in.
BugHerd
The Best Way to Collect and Act on Client Feedback. It’s Like Sticky Notes on a Website
How We Use It
BugHerd is a bug tracking software that allows you to place sticky-notes on a webpage so you can collect, organize and act on the website feedback. If you want a quick rundown about BugHerd, you can see how they pitch their service with a 60-second video found here.
In a nutshell, it’s pretty straightforward. Those who are giving feedback can easily make annotations about content and design all in one place, on an interface that emulates the web page they’re addressing. It makes it way easier for anyone who has to then manage or implement those changes. No longer having to corral a bunch of random emails, text messages and phone calls.
To get started, you make an account, download the extension to work on your preferred browser(s), then use the new navigation bar that pops up on the sites you’ve received approval for. And depending on your subscription, you can assign multiple users (client and agency) to add “bugs” where they see fit. This makes it an essential tool for website development and one we’ll probably never look back from.
When our designers see a functionality issue or a font/color/style/etc. that doesn’t seem quite right; they simply click the sidebar add a note (which is accompanied by a screenshot!) that states what changes are needed from the development team. The same goes for the content team, account team, and anyone else invested in the site’s launch or ongoing maintenance.
And if you think it’s a lifesaver for agency work, wait until you explain the simplicity of it all to one of your clients.
Slickplan
A Powerful Sitemap Builder to Simplify Website Planning Process
How We Use It
The foremost step in building a website has to be Slickplan at White Label IQ. This handy tool helps build sitemaps and outlines for the proposed new website, what the page-layout plan will be, in an easy-to read flowchart-like format where all can collaborate on it in one place. The outline can be followed and updated by different team members from creative and back-end team members.
The team member can check and discuss the pages that need to be included in the website outline and implement them. Users can simply drag and drop the components in Slickplan to plan website development. The team members can also leave comments like notes or suggestions on respective pages that the others can see to make the communication effective.
Grammarly
The Most Amazing Website Spell-Checking Tool on the Planet
How We Use It
Of course, websites aren’t just pictures and visual data, but also textual information that is essential to the business purpose of the site. Grammarly provides content suggestions for American, British, Canadian, and Australian English that help you correct any spelling or grammatical errors.
The spell check is free on Grammarly, making it the best spell-checker tool and extension for building websites. Integrate it with your browser to have a literary error-free website.
The plan we like the most from Grammarly is the annual plan which costs $12 per month and is billed annually. Apart from the extension, Grammarly also provides access to a personal cloud storage to the users where they can store their documents, check them for errors, and retrieve them when required.
Typical errors: Common spelling mistakes
Possible errors: Uncommon words are flagged
Special errors: In some instances, the way a sentence is written or presented can make a significant impact on the entire content. This is highlighted by Grammarly under special errors
HubSpot
A complete sales and marketing software
How We Use It
HubSpot provides a wide array of tools such as Email Marketing, Live Chat Bots, Ad Management and others for digital marketing. The range of functionalities covering marketing automation to operational services make us love HubSpot even more.
Marketing Automation (Our Favorite)
HubSpot allows you to keep all your marketing data on a single platform so you can access, edit and analyze all your campaigns in one place providing a seamless marketing experience. Want to create funnels that make your targeted audiences your followers and later your customers? Look no further.
Sales CRM Software
Wouldn’t it be amazing to have a platform that provides data on business prospects? We have this tool’s customer data available ‘on demand.’ Adding to that, HubSpot provides a facility for all the members of the team to access that data.
Customer Service Software
Our customers get a 360-degree customer service from us. No matter the query’s channel, it ends in HubSpot’s Customer Service Software.
HubSpot provides a few more useful software, including Operations and Content Management Software.
Adobe XD And Figma
The Digital Product Design Platforms Powering the World’s Best User Experiences
How We Use It
To create a website that appeals to the viewers, we use Adobe XD to design vectors and Figma to create the banners for our websites. Soothing and appealing websites are key to winning the shine in website visitors’ eyes.
Adobe XD is the number one choice for any company to design vector graphics that will make the websites look not just appealing but professional and classy.
With Figma, it is easier to design website banners that deliver the message a brand wants to deliver. The comparatively easy user interface and matching quality make it hard for designers to ignore Figma as a mainstream design app.
We love the organization plan from Figma as it allows our multiple designers to work together on the same projects and store the previous versions from the initial levels.
Manage WP
Fast & Dependable Dashboard to Monitor and Maintain Your WordPress Websites
How We Use It
We cannot keep out Manage WP when it comes to maintaining sites and making them blazing fast and as dependable as anything.
Whether we want to clone a website, update plug-ins, change themes, backup the website’s data, or access Google Analytics, all can be done with single dashboard accessibility.
One can simply just fall in love with the luxury of maintaining all the WordPress Websites from a single dashboard. We do build the websites, but we would be lying if we said we could maintain those websites without this gem of a tool.
*** If you’re interested in taking advantage of this full-suite CRM without paying full price, you can contact info@whitelabeliq.com and a member of our team will be in contact with you as soon as possible! ***
And those are just a few of our favorite things. We, of course, use many other tools to manage client and internal needs, but these few cover a lot of ground all on their own. Just remember, no matter what service you rely on, always make sure the cost makes sense, that it’s not pulling double duty, and that the experience makes your life easier, not more complicated.