Does Your Brand Need a Style Guide?

Imagine having all the ingredients to make a world-class dish but not knowing anything about how to make it. That is where recipes come in handy. Having a recipe might not guarantee the taste of the dish you make, but it will make it easier and less chaotic for you to come up with the dish. The same goes for a style guide.

In our previous article, we shared a Detailed Breakdown of the Style Guide, where we defined the basics of a Style Guide, what elements it should contain, and why. Now it’s time to discuss why a style guide is important.

Benefits of Having a Style Guide

1. Be Ready for the Big Leagues
   

   Oh, My company’s not that big of a name yet. Why would I need to have a style guide?

   Whether you’re an enterprise, a small business, or just someone who has stepped foot into the world of business, a style guide will help you present your brand in a big, consistent way. And as your company grows, you will have the tools to continue to present your brand as a strong contender in the market. Further, new team members, hired agencies, and partners will have the assets they need to share your brand identity correctly.

   Instead of jumping into a super detailed version right away, you can opt for the most basic comprehensive version and keep on adding to it. That way, you don’t have to do it all at once.

2. Maintaining Digital Consistency
   Looking to create a strong image for your brand? Ready to stand out in the crowd? For that, you need to maintain digital consistency across elements such as fonts, colors, and logo presentation. A style guide can help you keep track of the standards necessary to maintain a consistent presence.
3. Future-proofing
   We provide detailed and thorough documentation beforehand. We set processes in place to ensure that no aspect is left out in the development lifecycle. So you can stay assured that your clients can avoid technical debt as much as possible.
   We help your clients by developing custom plugins according to their requirements in such a way that they can be tweaked to meet the growing needs in the future without causing disruptions to the website.
4. Simplifying the Communication
   Planning to create a strong brand message for your business? Working with designers and content creators can take a lot of time as each new person needs to become familiar with the brand—in terms of voice, tone, and style. Having a style guide in place can help instruct them and make the process easier.
5. Supporting New Initiatives
   Creating digital assets from scratch? A style guide can act as a, well, guide, helping you select visuals and content for new projects.
6. Brand Representation
   

   Need to ensure everyone on your team is on the same page? A style guide assists in alignment when it comes to representing your brand’s mission and values to the users.

Winding Up!

Hopefully, now you know how a style guide can be a valuable asset to your business and your brand. In order for the style guide to serve as a reference point for you and your team, it should include all aspects of your brand. From series commas to logo placement, every detail of your communications and presentations can and should be outlined in your guide. This ensures a strong and cohesive depiction of your brand, which results in easy identification, faster recall, and authority in your market.

Still got some doubts about style guides? Please don’t hesitate to reach out to us. We’re here to help.