FAQs
1. How do partnerships directly drive agency growth?
Partnerships unlock growth by expanding services, increasing retention, and creating new client opportunities. Instead of adding headcount, agencies can say “yes” to bigger scopes, co-market with allies, and gain referrals.
2. What’s the difference between a relief partner and a growth partner?
Relief partners protect your bandwidth. Growth partners grow your pipeline. Relief partnerships handle overflow tasks. Growth partnerships co-create opportunities: joint campaigns, shared IP, referrals, and expanded positioning. One buys time. The other compounds revenue.
3. How do I know if my partnerships are fueling growth or just saving time?
Use the Growth Partnership Scorecard. Ask:
- Does this partner open new markets?
- Do they help retain and upsell clients?
- Are they proactive in growth ideas, not just tasks?
A partner who scores high here is a growth multiplier—not just an extra set of hands Download the Scorecard
4. Why are co-marketing partnerships so effective for agencies?
Because trust travels. When agencies co-create content or run campaigns together, they borrow credibility from each other’s networks. Prospects convert faster because the value feels proven. Co-marketing doesn’t just increase visibility—it reduces the cost and friction of new client acquisition.
5. How do I shift my partnerships from survival to growth?
Start by involving partners upstream—in forecasts, proposals, and pitches. Prioritize co-marketing, not just delivery. And review them quarterly against growth criteria. If a partnership only saves you margin but never helps you win more, it’s time to evolve or replace it.