Speed Is a
Ranking Factor
A detailed site speed audit that goes beyond a PageSpeed Insights score. We measure every metric that affects load time, identify every bottleneck, and deliver a prioritized optimization plan. And if you need us to implement the fixes, we handle that too.
Common Culprits
Why Most Websites Are Too Slow
Unoptimized Images
Images That Drain Performance
Oversized images, wrong formats, no lazy loading, missing responsive sizing. Images are the single biggest contributor to slow page loads on most sites.
Render-Blocking Resources
CSS and JavaScript Blocking
CSS and JavaScript files that block the browser from rendering the page. Every blocking resource adds to the time users stare at a blank screen.
Poor Server Response
Server-Side Bottlenecks
Slow hosting, unoptimized databases, no caching layer, and server-side code that takes too long to process. The page cannot load until the server responds.
Third-Party Scripts
External Tools Adding Weight
Analytics tags, chat widgets, social embeds, advertising pixels. Each third-party script adds HTTP requests, JavaScript execution time, and unpredictable latency.
No Caching Strategy
Everything Downloaded Fresh
Browser caching, CDN caching, and server-side caching all missing or misconfigured. Every repeat visit downloads the same resources from scratch.
Excessive DOM Size
Complex Layouts That Slow Down
Bloated page builders, deeply nested elements, and unnecessarily complex layouts that force the browser to process thousands of nodes before rendering.
Google’s Speed Metrics
The Three Metrics That Matter Most
Core Web Vitals are Google’s official page experience signals. They directly affect rankings. We measure all three and optimize each one.
LCP
Largest Contentful Paint
How long it takes for the main content to appear. Target: under 2.5 seconds.
What affects it: Hero images, server response time, render-blocking CSS, font loading, client-side rendering
FID / INP
First Input Delay / Interaction to Next Paint
How quickly the page responds to the first user interaction. Target: under 200ms.
What affects it: JavaScript execution, long tasks, third-party scripts, event handler complexity, main thread blocking
CLS
Cumulative Layout Shift
How much the page layout shifts during loading. Target: under 0.1.
What affects it: Images without dimensions, late-loading fonts, dynamically injected content, ads, embeds without reserved space
Beyond Core Web Vitals
Everything That Affects Speed
Loading Metrics
- Time to First Byte (TTFB)
- First Contentful Paint (FCP)
- Largest Contentful Paint (LCP)
- Speed Index
- Total Blocking Time
- Time to Interactive
Resource Analysis
- Total page weight
- Number of HTTP requests
- Image optimization score
- CSS/JS file sizes
- Font loading strategy
- Third-party script impact
Infrastructure
- Server response time
- CDN configuration
- Caching headers
- Compression (Gzip/Brotli)
- HTTP/2 or HTTP/3 support
- DNS resolution time
Beyond the Audit
We Measure It. We Also Fix It.
Audit Only
Complete Speed Analysis
Complete speed analysis with documented findings and optimization roadmap.
- Full speed audit across key pages
- Core Web Vitals analysis
- Waterfall chart analysis
- Resource optimization recommendations
- Priority-ranked optimization plan
- Performance budget recommendations
Your team receives a complete remediation roadmap.
Audit + Optimization
Full Speed Optimization
We run the audit AND implement every speed optimization.
- Everything in Audit Only
- Image compression and format conversion
- CSS/JS minification and bundling
- Lazy loading implementation
- Caching configuration
- CDN setup and optimization
- Server-side performance tuning
Your client gets a measurably faster website.
The Business Case
Every Second Costs Money
of mobile visitors leave a site that takes longer than 3 seconds to load
decrease in conversions for every additional second of load time
higher bounce rate for sites loading in 5 seconds vs 1 second
in annual revenue lost by retailers due to slow-loading websites
Site speed is not a technical detail — it is a business metric. Every millisecond of improvement translates to better rankings, lower bounce rates, and higher conversions.
The Process
How We Run the Audit
Every Site Speed Audit follows a structured process. We measure, analyze, and deliver a clear optimization roadmap. Typically 5 to 7 business days from start to delivery.
01
Baseline Measurement
Day 1
We run Core Web Vitals tests across key page templates — homepage, product pages, category pages, blog posts. Lab data and field data are both captured and compared.
02
Deep Analysis
Day 2-4
We analyze server response times, render-blocking resources, image optimization opportunities, third-party script impact, and caching configuration. Every bottleneck is identified.
03
Optimization Roadmap
Day 5-6
Findings are compiled into a prioritized roadmap. Each recommendation includes the specific issue, expected improvement, implementation difficulty, and step-by-step fix instructions.
04
Deliver and Review
Day 7
We deliver the complete audit and walk through findings with your team. If you need us to implement the optimizations, our development team handles it from there.
Before We Start
What We Need From You
To run an accurate Site Speed Audit, we need a few things from your team. Most clients have everything ready within a day.
Website URL
The production URL of the site to be audited. If there are specific page templates or sections that are a priority, let us know and we will focus analysis there.
Hosting Details
Current hosting provider and plan details. Server-side performance is a major factor in site speed, and knowing the hosting environment helps us tailor recommendations.
Google Analytics Access
Read-only access to Google Analytics 4. This gives us real-user performance data (field data) to complement our lab testing. Optional but recommended.
Pricing
Custom Quoted for Every Project
Every Site Speed Audit is scoped based on the number of page templates, the hosting environment, and whether you choose Audit Only or Audit + Optimization.
For pricing, contact us with the client’s URL and hosting details. We will provide a custom quote within one business day.
See Our Work
Preview a Sample Site Speed Audit
See exactly what your client receives. Browse a complete site speed audit report — every Core Web Vital measured, every bottleneck identified, every optimization recommendation included.
Faster Sites. Better Rankings. More Conversions.
Send us the URL. We will run a comprehensive speed audit and deliver a prioritized optimization plan — or implement every fix ourselves.
Questions
Frequently asked questions about site speed audits
No. PageSpeed Insights is a useful starting point, but it only tests one page at a time with limited context. Our audit covers multiple pages, analyzes server infrastructure, evaluates third-party impact, and provides implementation-ready recommendations.
We test the homepage, key landing pages, product/service pages, and the highest-traffic pages from analytics. The goal is to cover every template type and the pages that matter most to the business.
Both. Lab data (Lighthouse, WebPageTest) gives controlled measurements for comparison. Field data (Chrome UX Report) shows real user experience. We cross-reference both for accurate diagnosis.
Yes. WordPress is 90% of our web development work. We optimize at every layer — hosting, database queries, theme code, plugin performance, image delivery, and caching configuration.
Results vary by starting point, but most sites see a 40-70% improvement in load time after implementing our recommendations. Core Web Vitals typically move from failing to passing.
Yes. After the initial audit and optimization, we offer monthly performance monitoring — tracking Core Web Vitals, page speed regression, and alerting when new content or updates impact performance.